Operations Management - Process Redesign - 4363 Words

Claims Outlay Recovery for XXXXXXXXXXXXX Ltd – An analysis of a recently undertaken process redesign and commentary on its effectiveness Submission Date : 15th April 2013 Word Count: 3654 (Excl. Title page, contents, Exec Summary, Figures, references, bibliography) 1) Executive Summary 2 2) Introduction 3 a) XXXXXXXXXXXXX Ltd 3 b) Scope Of The Review 4 c) Current Cash Collection Process 6 d) Objectives 7 3) Business Process Review 7 1) Step 1 : Schedule planning and programme development 9 2) Step 2 : Review the current process 10 3) Step 3 : Speak to job holders about the current process 11 4) Step 4 : Draft process maps based on the current process and obtain job holder feedback 12 5) Step 5 :†¦show more content†¦Given this, the management team made the decision to undertake a review of the cash recovery process itself with a view to developing a new strategy which would speed up cash collections. The process review was commenced by management in September 2012. By January 2013 however it became clear to the management team that although they had an idea of what they wanted to achieve, and the issues they believed were preventing this, they were not equipped to complete the process review themselves. At this time I was approached by them and retained as a consultant with a view to not only completing a full process review and implementation, but also to ensure that the process put in place was scalable for the increasing business they were expecting to take on over the coming 24 months. It was clear from my analysis of the initial XXXXXXXXXXXXX process design (what little of it their was) that little thought or analysis was carried out into the market generally or what they were looking to achieve or felt would be reasonable before they designed the initial process. The process itself was decided on by a few members of the senior management team in isolationShow MoreRelatedCase for Analysis: Work Redesign in an Insurance Company Essay1170 Words   |  5 PagesRunning Head: WORK REDESIGN IN INSURANCE COMPANY Case for Analysis: Work Redesign in an Insurance Company 1. Explain which core characteristics of the employees’ jobs will be changed if the consultant’s recommendations are accepted. Answer: The core characteristic that needs to be changed according to the consultant’s recommendation is the job range. Employees only had a job depth but very little job range. The consultant suggested the company to change operation structure to a clientRead MoreThe Importance Of IT Planning And Analysis Processes859 Words   |  4 Pagesother dimensions within an organization, including jobs, skills, management, and organization. The design of a new information system for Great World Enterprises is similar to the redesign of the organization. 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Challenges of International Business Management - 1037 Words

CHALLENGES OF INTERNATIONAL BUSINESS MANAGEMENT What are the challenges of International Business Management? International business management is a term that is used collectively to describe all commercial transactions which include; †¢ Private †¢ Governmental †¢ Sales †¢ Investments †¢ Transportation The above take place between two or more nations. It involves all business activities which partake in cross border activities of goods, services and resources between nations. Private companies and the government partake in international business for profit and political reasons respectively. Every business has its difficulties and presents is own challenges in when it comes to operating it successfully. Countries and firms†¦show more content†¦(d) Any economic planning agencies that would give the economic trends for the foreseeable future. (Example - India has a five-year plan and sometimes over 10 years and the expected progress over a number of years in the future). (e) The infrastructure for support services providing for power and water availability, housing conditions, transportation and communications. (f) Stability of local currency and its acceptance outside the host country. International business in the country also deals with import and export of goods, services and resources between different countries. It is necessary for both the countries to have a common understanding while transacting of the goods. In addition to import and export of goods and services, the international business transactions may be conducted in any of the following ways: (a) Licensing agreements. In this type of agreement, a company in a host country may enter into a binding agreement with a particular organization by which the host country organization will produce and sell products under licensing granted by the organization of the home country. (b) Management contracts. 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Canterbury Sandwich Shop

Question: Discuss about the Canterbury's Sandwich Shop. Answer: Marketing strategy: Canterbury's Sandwich shop is located in Canterbury- Bankstown, Sydney. Marketing Objectives The Canterbury's Sandwich Shop is located in Canterbury-Bankstown in Sydney. The shop has been in operation for the past two years. Recently, the level of competition in the Suburb town has increased with new entrants emerging in the market. The scenario has led the business to review its marketing plan. Based on its current market share and brand equity in the local market, the management came up with the following marketing objectives to maximize its operations and profitability (Burns Bush, 2009). To obtain 40% market share in the Sydney's Canterbury- Bankstown suburb town over the next two years. To be a local brand that enjoys strong ties with the community. To be considered as the most reliable, responsive and the cleanest Sandwich restaurant in Canterbury- Bankstown. To increase the contribution of 15% over the next two years. To increase the sales volume by 10% every month over the next two years for the current 1,000,000 units per annum. Marketing MixStrategy Product Strategy The business will offer its sandwich products to fill two primary needs in the market. First, the market needs flavored and high-quality fast food at a low cost. To fulfill this market need, the Canterbury's Sandwich Shop will provide quality sandwiches at a reasonable price. Likewise, there exist a niche between those who would like to wait for their lunch and those who want fast lunch (Lehmann Winer, 2007). The business has enough space with caf tables for the customers to sit and enjoy their meals. The move is meant to capture more customers from the traditional restaurants. Product Offering: The Canterbury's Sandwich shop will be offering a variety of fast food products such as sandwiches, soups, salads, chips, chili, sodas and cookies. The sandwiches are made from freshly toasted bread and special sweet mustard sauce (Reed, 2014). Product Description: All the sandwiches are customized. The customers will enjoy toasted bread, and freshly sliced cheeses and meat. Some of the famous dishes that will be offered to the customers are the German snack, Swiss Delight, Spanish Conqueror, American Urban and the American Traditional. Existing Competitors: Canterbury's Sandwich shop main competitors include the downtown eateries, on-campus sandwich shops and fast-food restaurants (Cooke, 2014). The Canterbury-Bankstown suburb comprises ten sandwich shops, 20 fast food restaurants and over 30 on campus sandwich shops. Clearly, the business faces fierce competition in the market. However, with the unique sandwiches, the business is a step above its competitors. We mainly focus on the healthy aspect of the sandwiches. By providing healthy and tasty sandwiches, we are optimistic to gain a competitve advantage over other competitors and substitute products (Oliver, 1990). Pricing Strategy Pricing Objective The business considers price as a major competitive strategy. Under normal circumstances, consumers are more likely to visit sandwich shops that offer the products at a lower price. Therefore, in a move to attract more potential buyers, we will provide our sandwiches as reasonable and attractive prices (Hawkins, 2013). Although Canterbury's Sandwich shop lacks the capacity to compete with well-established and bigger sandwich shops, we will ensure that the prices of our sandwiches are affordable as compared to other sandwich shops within the locality. To keep our prices lower and reasonable, we intend to contract with suppliers who will provide raw materials at lower prices which maintain the quality aspect (Lehmann Winer, 2007). Payment Options At Canterbury's Sandwich shop, we use an all-inclusive payment policy because different customers prefer to use different payment options which are convenient to them. We offer different payment options which are deemed to be convenient to all of our potential customers. The following payment options are deemed fit; Cash payment Point of Sale (POS) Machine Payment Online bank transfer payment option Mobile money payment option Cheque payment from loyal customers Positioning Statement For the people looking for tasty, fast and friendly sandwiches, the Canterbury's Sandwich shop is a place to be. We have a clean seating environment with good food on top of fast and friendly services which are ideal for our customers (Lehmann Winer, 2007). Promotion Strategy To reach our targetted market share of 40%, and build brand loyalty and awareness, Canterbury's Sandwich shop will provide promotions, event sponsorship, and advertisement in the local dailies. The Managing Director (MD) will act as the company's spokesman to the community and target consumers. Promotion Objectives To increase the Canterbury's Sandwich shop brand awareness among the 70% of the potential customers by June 2017. According to the brand awareness research conducted by the company, our sandwiches have 40% awareness among the targetted consumers. To promote the Canterbury's Sandwich shop brand as a health among the customers. To achieve a 40% brand preference in the potential market by June 2016. To enhance brand publicity among the local consumers through integrated promotional mix methods (McColl?Kennedy, H.M. Yau, Kiel, 2012). Promotional mix Event sponsorship, advertisement in the local dailies, public relations, sales promotion, social marketing are the key, methods that will be used to promote the sandwich brand among Canterbury-Bankstown residences (Marketing Minds, 2012). Advertising Several advertisement choices have been chosen. First, both the radio and television stations will be used to reach a large demographic. For instance, the 420 FM radio located in Canterbury will be used to reach 53% of the demographic. While, 420 TV Station will promote the brand among the local and Australian viewers. Both the TV and radio are considered to be an appropriate tool for advertisement because it will reach a larger geographical location. The targetted audience will be informed of the events organized by the company which would lead to enhanced brand awareness (Hollensen, 2015). Second, the company will use press releases and magazines to reach the targeted customers who prefer reading over listening to radios or watching televisions. The healthy and quality aspect of the brand will be captured effectively to attract these consumers to the product (Ferrell Hartline, 2010). Third, social marketing will be applied as well. It is evident that most residents of Canterbury-Bankstown have joined social media sites such as Twitter, Facebook, Pinterest, and Instagram. The Canterbury's Sandwich Shop has already launched a website, Facebook, Twitter, Instagram and Pinterest pages to interact with its customers (Jain, Haley, Ranjit, Wickham, 2011). Digital media provides a two-way communication opportunity where both the business and the customers will exchange information about the brand among themselves. This is an effective way of creating brand loyalty. The sites will be used to share information about the brand, new products, existing products, organized events and engaging with the customers (Cooke, 2014). Public Relations and Event Sponsorship The company will engage in PR media with its MD as the key spokesperson Mr. Antonio Martins. Martins will publicly advocate and promote the company's products through organized public events, interviews, and sponsored events (Desmond Stone, 2007). For example, the company will engage in health awareness events and present its products as healthy friendly. In such events, Consumers will be encouraged to take photos with the business brand and post them in their Social media accounts. This is an effective way of promoting the brand among the consumers (Gupta, 2003). Sales Promotions Free samples: The company will use free samples to attract new customers. The method would allow the company to popularize its brand among the customers who have been using competitors' sandwiches (Oliver, 1990). Bonus or Premium Offer The company will also use bonuses and premium offers to reward its loyal customers and in return increase its sales volume. Exhibitions and Fairs This is another method of promoting brand awareness. Product exhibitions and fairs will be organized at different market levels to reach different types of consumers. Such events will allow the introduction of new products or demonstrate the special features of the existing sauce products (Hawkins, 2013). Buy One, Get On Free This is most effective when promoting an existing product in a competitive market for a short term. The technique will increase the number of time consumers spend while using the Sandwich brand (Burns Bush, 2009). Distribution Strategy The Sandwich brand and other products will be distributed directly to the customers. In other words, other distribution channels will not be used for the distribution purposes (Ferrell Hartline, 2010). Implementation The table attached below shows the implementation of the activities contained in the marketing plan. Each activity contains the start and completion date; Activity Start Date Completion Date Budget Reponsibility Canterbury Promotion 1/1/2016 30/6/2016 $700 Manager Health event sponsorship 1/2/2016 31/5/2016 $ 400 Luke Schedudling of business logistic 1/1/2016 1/7/2016 $600 Jack Organizing special offers 1/3/2016 30/7/2016 $2000 Violet Interior Decor 1/1/2016 31/5/2016 $100 Joshua Hiring and Training Employees 1/2/2016 31/5/2016 $0 Nick Radio and TV advertising 1/4/2016 30/7/2016 $1200 Manager Others 1/1/2016 31/5/2016 $1000 Manager Totals $6,000 Evaluation The performance of the marketing plan will be evaluated on an annual basis. Some of the evaluation metrics to be used are; The feedback obtained from the consumers Changes in the market share Changes in the overall brand sales. And, the brand's performance about the competitors' performance. Conclusion The purpose of the proposed marketing plan is to increase brand awareness and sales of the Canterbury's Sandwich brand. The report comprised of the marketing strategy and targetted market to which this sandwich brand will serve. The business as established that the existing sandwich products do not consider the health aspect and this is the market need to be fulfilled. The promotion mix to be used comprises of sales promotions, event sponsorship, and advertisement in the local dailies. By the end of the campaign, the business wishes to cover a market share of 40% and build brand loyalty and awareness. However, with the current trends in the economy, consumers' behavior, media, and competition, I recommend that the marketing plan be monitored on a regular basis. This would ensure attainment of maximum benefits from the plan. References Burns , A. C., Bush, R. F. (2009). Marketing Research (6 ed.). New Jersey: Pearson. Cooke, R. (2014). Go Big Or GoPro: How The GoPro Marketing Strategy Defines Content Marketing. New York: Walden University. Desmond, J., Stone, M. A. (2007). Fundamentals of marketing. London, UK: Routledge. Ferrell, O. C., Hartline , M. D. (2010). Marketing Strategy (5th edition ed.). Chicago: South-Western. Gupta, S. (2003). Cutomers are assets. Journal of Interactive Marketing, 17, 9-24. Hawkins, D. I. (2013). Consumer behavior: Building Marketing Strategy. ( 8thed ed.). Boston: Irwin. Hollensen, S. (2015). Essentials of Global Marketing (2nd edition ed.). Essex, England: Harlow. Jain, S. C., Haley, G. T., Ranjit , V., Wickham, M. (2011). Marketing: Planning and Strategy (1 ed.). Australia: Cengage Learning. Lehmann, D., Winer, R. (2007). Analysis for Marketing Planning (7 ed.). Syndey: McGraw-Hill Education. Marketing Minds. (2012, March 13). Retrieved April 27, 2016, from https://www.marketingminds.com.au/branding/apple_branding_strategy.html. McColl?Kennedy, J. R., H.M. Yau, O., Kiel, G. C. (2012). Marketing Intelligence Planning. Journal of Marketing Practice: Applied Marketing Science, 8(4), 21 - 29. Oliver, G. (1990). Marketing today (Third edition ed.). Prentice hall. Reed, P. (2014). Strategic Marketing: Decision Making and Planning (4 ed.). Australia: Cengage Learning.

Procedure The first thing that we did to prepare Essays - Chemistry

Procedure: The first thing that we did to prepare for this lab is weigh the weigh boat and get about 4 grams of the combination of iron filings, salt, and sand. After that, we weigh the boat along with the mixture to find out the mass altogether. The last thing to measure before starting the process of separation is the weigh paper which the iron will be put on to. Using a magnet along with a filtration paper, which will prevent the filings to be attached to the magnet, we collected the iron filings from the mixture. We then weigh the mass of both the paper and the iron collected. With the iron separated, the next step is to remove the sand from the mixture. The first thing we did was we poured the mixture and some water into a beaker and mixed it well together. Then, we weigh a filtration paper and placed it into the vacuum filter. It is important to wet the filtration paper so that it sticks to the top of the vacuum filter. To make the sand separates from the salt water faster than using gravity, we connected the nozzle from the flask to the water faucet which will fasten up the process. Next, we poured the mixture from the beaker into the vacuum filter. Note that only add a little bit at a time so the filter does not clog up. There was some sand that stayed in the beaker so we used the distilled water bottle to wash it out. After this filtration process, we used a tweezer to remove the filtration paper with sand collected on top onto a watch glass whose mass needs to be measured. We placed the sand in an oven to dry and measured the mass. And then finally, to separate the salt from the water, we first had to measure the mass of the crucible. Using a Bunsen burner, we heated up the crucible and slowly added salt water to evaporate the water. It is safer to put a watch glass over the crucible so that the sand and hot water do not shoot out. Once all the water has evaporated, let the crucible cool down and then measure the mass of the crucible and remaining sal t. Summary: Through this lab, I learned the different techniques of separation and how it works. While learning how the different techniques of separating components works, my partner and I made some mistakes during the procedure that affected the results. At the beginning of the experiment, we did not separate the iron filings out of the mixture correctly. Due to this carelessness, some of the iron filings got stuck on the magnet leading us to start the lab all over again. With a good amount of time lost, we were unable to evaporate all of the water from the salt water. The excess that we were not able to boil were poured down the drain. This means that some salt in the mixture was lost and was not able to be measured. In addition, more salt was lost as we spilled salt water while pouring it into the crucible. Not only was some lost down the drain and in the fire, some also shoot out of the crucible like fireworks while boiling which cause the mass of salt less than it should be. For t he next lab, we need to be more patient and take the steps slowly to prevent careless mistakes from happening.