Fingerhut Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words

Fingerhut Pricing Strategy - Essay Example There was even a lawsuit against the company and we can claim that this company needed corrections of its policies in the international business context. Fingerhut's price strategy was the following: no down payment was required. It comprised cash price in addition with shipping and handling prices. Therefore, pricing strategy at Fingerhut Company is considered from different perspectives, but the main intention is to show the relevance of the company’s strategies in the international business market. Pros and cons of Fingerhut Price Strategy Poor customers were the main target for the company and the company provided them with credit as a perfect option. Consequently, Fingerhut Company was blamed for aggressive behavior towards poor clients (i.e. the Company exceeded effective interest rate and was targeting on poor people through misleading advertising campaign). From one perspective, customers were offered an opportunity to obtain goods on credit under conditions of good pr icing strategy. In accordance with Crisp, there was a need to increase an option of freedom of choice for the customers, because advertising does not override the autonomy of the customers. Moreover, the company had to develop persuasive advertising on the basis of objective ideological goals. Crisp also claims that people give a chance for the marketers to be manipulated without their own consciousness. In case clients are manipulated, there is a diminution of autonomy (Donaldson and Wehane 2007, p. 507). Therefore, we may claim that Fingerhut’s pricing strategy restricted autonomous desires and consumers choices. Prahald underlines the main concern of the companies on poor nations and poor people. Prahald presented the economic pyramid, where it is determined that there are 4 billion of people from the poorest nations and the largest markets are operating with regards to poor nations (Donaldson and Wehane 2007, p. 575). Thus, marketers take into account the option of the po or nations to buy more and to have access to traditional markets and goods. Moreover, poor people are pleased with an increased attention from marketing directed on their needs and they consider the options, which were previously available for rich people. The main concern for the firms is to build trust between the firms and BOP consumers. Poor people are very brand conscious and very value conscious as well. Conclusion Brenkert underlines a necessity for guarded trust for Fingerhut's company and he defines that the Company lacked considerations about differences in values and motives in the market (Donaldson and Wehane 2007, p. 116). With regards to international business ethics, the main attention of the firms should be focused on commonality of values and motives, consistency of behavior, openness, reputation of the company etc. Therefore, the claim by Prahald and his attention focused on the inconsistencies of the firm’s concerns about the needs of poor people is correla ted with Brenkert claim focused on the necessity for consistent international policies in terms of international business ethics. In case Prahald’s claim is chosen as the leading one for further discussions about firms pricing strategy development, then under conditions of international business, marketers should take into account consistent and various needs of poor nations. Moreover, these nations should not be perceived as nations, which are unable to pay for their needs and to buy the goods they want. Unlike Crisp, who underlined that autonomy of poor people is restricted and their conscious is limited by the marketers, the vision of Prahald is more integrative. Case study about rain forest in Guyana Rain Forest Introduction

Poetry Explication essay Example | Topics and Well Written Essays - 1000 words

Poetry Explication - Essay Example He however did indicate that it was situated fifty miles from London, and is believed to be in Nuneham Courtenay. This poem is dedicated to artist Sir Joshua Reynolds, a close friend of Oliver Goldsmith. Goldsmith’s aim however, was to condemn the rural depopulation and over indulgences of the riches. As a poet who was disturbed by the increasing British love for wealth instead of the goodness of the country that was marred at the hand of a few millionaires, Goldsmith mourns the loss of a paradise that he knew was his. If practically dissected however, ‘Sweet Auburn’ is a village of pure goodness in its people and in its topography. While the poet chooses to romanticize the beauty of the villagers, he completely ignores their hardships. The poem opens with lines that provide a description of the village Auburn – written in past tense – as the poet is recollecting the memories of the Irish village and fruits of his more than often travels to the villages in England. The poet dramatizes the plains of the villages and early visiting spring to allure peasants from migrating while inviting farmers and peasants from other countries. It is interesting to notice that the word ‘delayed’ adds wistfulness to the tone of the poem, as if the paradise in the form of village that Goldsmith has made up is going to get lost somehow. With these lines, he tries to explain that the land has been abandoned by its people leading to its ruin. People have left their homes to collapse, and their farms to ruin all in the chase of wealth leading to a progressive decline in the nature’s way of life. The poet also directs firmly towards the restorative times when money-making was considered more important than a person’s health and moral responsibilities. The helplessness of the poet to change times is evident with words such as ‘mouldering’ and ‘trembling’. The poet with his deep love states in this stanza